Blockbusters S1 Campaign Launch

Launching an ATL marketing campaign for Comedy Central UK's new comedy re-boot of the iconic game show Blockbusters. I was heavily involved from the outset of the marketing campaign from the breifing stage, right the way through to the delivery of assets, ensuring timescales were kept to and creatives were briefed properly so the campaign could go ahead on time and within budget. I was also heavily involved with the PR strategy for the campaign which included selling the show into press outlets in the run up to the premiere TX and weekly sell-ins throughout the series run. I created a media drop for journalists consisting of a 'Blockbusters viewing starter kit' which included sourcing and buying merchandise, designing and creating by hand an information card and then personally delivering the pack to journalists.