Blockchain in Digital Advertising -EXChian By ENVISIONX
Ad management platform enabling real time reconciliation & optimisation of media investment.
1st May 2019 – UK-based adtech vendor EnvisionX and Japanese advertising agency ADK have today announced their first successful blockchain campaign in conjunction with one of the world’s largest brand owners, Unilever. The PoC was performed using EnvisionX’s EXChain platform, the company’s blockchain offering aimed at providing enhanced campaign accountability, transparency and fraud protection. The campaign is a significant milestone in the global advertising sector as it has demonstrated the readiness of the EXChain advertising management platform for full commercialisation and validated its ability to run real, transparent advertising campaigns using blockchain technology at scale. The campaign was conducted as a full end-to-end operation including all the relevant digital advertising stakeholders, i.e., brand, agency, DSP, SSP, technology vendor and publisher.
Project Tags
Companies
Unilever
- Education & Research
