BonsaiMom

The creative process when working on illustration or branding projects always requires intense hours of exploration in the form of doodles, sketches, scratches and more weird ideas. Most of those things tend to be discarded, you know, a process of elimination where what is not going to be used is erased, it often happens that sometimes an original idea that does not pass the art direction filter turns out to be so good that it is a shame to exterminate it. This project is one of those cases, a personal project born from a discarded sketch that was born during the creative process for a project for a client that pretends to be for a real client, okay that was very confusing, if you understood me, congratulations you are smarter than average and if not, then allow me to edit that definition with a single term: Bof (a Sketch that becomes Final Art). This is one of dozens of Bofs that I have made, but officially this is the first one that I officially launched in addition to baptizing the practice. Now that I am the proud creative to coin a term for the posterity of the race I leave the space to you to give me some feedback and love in the form of comments.