BOOST STORE

I have been volunteering in a zero waste store & wonder how my dream zero waste store would look like so I decided to create one! Boost is a free plastic store that encourage and helps you to live a more environmental lifestyle. I got rid of the idea that eco friendly means black & white or earth colours, and went for a more colourful and eye catchy pallet with a bold typo. The brand name settles on the idea of improving the individual's every day decision on what to buy or where to buy, hence the icon of a person in the logo that also resembles a pedestal that raise the letter "O" to make reference on the action itself. To complete the brand I created 4 icons that explain its main ideals: 1. Be a green brand / 2. Be a local store / 3. Be reusable / 4. Be plastic free And as the world where we live now is all about internet and interacting with a digital brand, this one will also settled to work through a website and mobile application where you can check products available and place an order. I really enjoyed the idea to create a brand that stands outside its visual comfort zone so I hope you enjoy it!