On designing this identity, we started from the two words that make the brand name. Born and Authentic. Both words charged with meaning.
Searching for a common ground, the concepts that kept coming again and again were time, and growth. And how this has an impact on shaping a product, a person, a word and, how this could be achieved in a way that the target audience could visually relate to.
We approached these concepts by starting each word with a lower case letter and finishing it in uppercase. Two words later combined in one. Giving the end result its own individuality while equipping the mark with a natural capacity of inclusion in contemporary visual culture, drawing on a search for singularity devoid from ornament.
Images from borNauthentiC AW18 collection