borNauthentiC

  • Albino Tavares
  • João Marrucho

Identity

On designing this identity, we started from the two words that make the brand name. Born and Authentic. Both words charged with meaning. Searching for a common ground, the concepts that kept coming again and again were time, and growth. And how this has an impact on shaping a product, a person, a word and, how this could be achieved in a way that the target audience could visually relate to.  We approached these concepts by starting each word with a lower case letter and finishing it in uppercase. Two words later combined in one. Giving the end result its own individuality while equipping the mark with a natural capacity of inclusion in contemporary visual culture, drawing on a search for singularity devoid from ornament.
borNauthentiC by Albino Tavares
borNauthentiC by Albino Tavares
borNauthentiC by Albino Tavares
borNauthentiC by Albino Tavares
borNauthentiC by Albino Tavares
borNauthentiC by Albino Tavares
Images from borNauthentiC AW18 collection

Albino Tavares
Designer
João Marrucho
Specialist Technician