Brand Identity

  • Stefany Guzman Nunez

An style guide should be able to instruct the reader on how to use the company branding and what branding should be used, this project aims to create a detailed style guide showcasing the branding and styles of a guide dogs company. With the use of Illustrator and InDesign it has been successfully achieved § A unique logo and it's variations; § A clear insight of the brand identity; § The correct use of the style specifications; § Brand “Tone of voice”; § Visual design consistency; § Design effectiveness; § Originality and copyright considerations;