Brand Identity

An style guide should be able to instruct the reader on how to use the company branding and what branding should be used, this project aims to create a detailed style guide showcasing the branding and styles of a guide dogs company. With the use of Illustrator and InDesign it has been successfully achieved § A unique logo and it's variations; § A clear insight of the brand identity; § The correct use of the style specifications; § Brand “Tone of voice”; § Visual design consistency; § Design effectiveness; § Originality and copyright considerations;