We’ve designed the pedestrian wayfinding for Brent Cross Town. Billed as a Park Town for future London – Brent Cross Town is a multi-billion pound development with the aim of becoming the place in London to participate in sport and play. The development is a joint partnership between Argent Related with Barnet Council. Argent is the developer behind Kings Cross & Related behind Hudson Yards, NY. This is the first part of a wider FF project. We have been looking after the experience of a ten-minute walk from Brent Cross tube station to the new development. The project includes wayfinding, curating and commissioning public art, design interventions along the route, a parade of shops and general hygiene improvements too.