BREXIT: Charting a New Course

  • Sarah Kettle

Brief: A thought leadership piece for Herbert Smith Freehills, who teamed up with Boston Consulting Group and Global Counsel for the publication.

Response

I worked on creating a series of infographic spreads, showing a selection of hypothetical manufacturer's simplified business profiles & the effect forecasted Brexit deal scenarios could have on their EBIT. This was a very successful campaign which was picked up & featured by the Financial Times in their newspaper & on their website. (Data supplied by BCG)