Bright Network - Career Path Guides

  • Chloe Martin

Six-week Copywriting Project: -Career Path Guide website copy -Content strategy and restructuring

Wrote a host of long-form SEO-optimized copy for 21 different sectors of Bright Network's Career Path Guide - from Accounting, Marketing and Education. I worked at three 1,000 word articles per day (8h) including content and in-depth keyword research.
Restructured the older Career Path Guide content in accordance to the new content strategy and high-ranking content. I also updated the internal and external linking strategy to increase SEO, alongside adding effective CTAs and redirects.