In response to Dezeen's British passport design competition, I created a design with hand-drawn illustrations that put Britain in a positive light. Below are some of the pages from my design, which I hope to expand upon in the future.
My goal was to look at scenes in Britain and use them to re-establish our identity positively. As a result, the theme for my design is Integration, with integrate defined as “bringing people or groups into equal participation”. Brexit has extremely divisive so I didn’t want a divisive design, but I still wanted a strong message.
I hope my visa page illustrations create a sense of pride, and represent our national values.
I’m specifically avoiding using the word “tolerance”, as the aim is to represent equality, and have integration celebrated, not just tolerated.
I’ve used Chiswick Sans Text throughout, a Vernacular typeface which was inspired by lettering found around Britain. Alongside a colour palette that uses a combination of red, white and blue inks, my aim was to create a look that is distinctly British and also forward-thinking. The red cover is also a progression from previous colour covers.