The new toothbrush allows for the ability to change the head. This from a sustainability aspect maintains BrushBox’s values, the changeable head also saves BrushBox cost which can be passed onto the customer making their service more viable to a wider market.
The toothbrush has been designed to be intuitive to use. It can not be assembled incorrectly, this is due to a gradual taper on the channel which narrows towards the head this stops the head from being inserted incorrectly. This taper also allows the insert to secure the head in place creating a tight fit, ensuring that the components do not come loose, acting on the same principle as a door wedge.
Safety was a big concern due to the removability of the head. This was combated through the use of a channel.
The head is only able to be inserted and removed from the toothbrush through sliding from the rear of the handle. This means that for the user to manage to remove the head during brushing, the head must inevitably move from their mouth and out of harm’s way.