Bucks New Uni

Fluro have been responsible for the university’s creative campaigns for the past 2 years running, winning the pitches for both with our proposed ideas. With the aim of uniting the prospectuses with the promotional material on and offline, the successful campaigns have always tried to move away from the stereotypical “look and feel” of university marketing. Definitely no more stock shots of models laughing and drinking coffee here. Instead we looked to focus on real life job application and day-to-day university living.