BURBERRY LFW | TOWER BRIDGE HOLOGRAM 2022

Just before Burberry's AW22 teaser fashion show in London, we teamed up with projection pros to create some seriously cool teaser footage. This content was shared across all mobile platforms, giving Burberry's influencers and ambassadors the perfect pre-show buzz-building tool! Using a futuristic material called Hologauze, we projection-mapped 3D magic right into the centre of Tower Bridge, creating the jaw-dropping illusion of a Burberry hologram floating within the structure. For 15 mesmerizing seconds, a 3D animation appeared, perfectly in line with Burberry’s symmetrical brand guidelines, turning heads and building excitement for the big event!