Business Gateway animation
Whitespace set us the brief, to create a 15-second social media advertisement targeting graduates, encouraging them to start their own business with the help of Business Gateway. We went with the theme of anything is possible with the help of business gateway. This led us to come up with the most outlandish business ideas to showcase that any of your "crazy" ideas could also be possible.
We interpreted the brand guidelines to fit the style of illustration and animation that we thought would be most appropriate for the audience. By this, we muted their colour palette so they would ease into each other more organically. We also took inspiration from their typeface by hand drawing the characters in the same style to match our illustrations.
