Bzzwax is a London-based brand that prides itself on making candles with ingredients that come straight from mother nature, using organic beeswax sourced by beekeepers, they support apiaries and urban pollination to keep our planet healthy. Inspired by the geometrical architecture of the beehive and the honeycomb the logo’s typography has sharp edges to echo the hexagonal prismatic wax cells of the honeycomb. The icon's shape evokes the beehive and its intricate inner architecture.