CampaignAmp Animated GIFs

I created these animated GIFs in order to show CampaignAmp platform functionality in a quick & simple form. These were shared through MailChimp campaigns and across a number of social channels.

CampaignAmp didn't have any video content when I started, so I decided to make it my focus. It's a big platform which has lots of features which needed to be broken down into bitesize chunks.

Rather than screencap the platform, I chose to take a screenshot of each event and edit them together in After Effects. This gives me full control of timing, which is important when trying to squeeze this much information into the GIF format.