Campari, Instant Xperience Ceci n'est pas une bouteille

  • Karine Boston

Social media campaign for the iconic brand Campari. Campari, in partnership with the Studio 5.5 created the project: "This is not a bottle". Reinterpretations of the mythical bottle, revisited through objects that each propose in their own way to sublimate the tasting moment of Campari Tonic. I realized a Facebook instant experience to make a retrospective of the 3 years of this partnership.

When spirits have an appointment with design.
The famous Italian bitter with the intense red dress joins the designer Studio 5.5 to divert, once again, the bottle of Campari as a true object of art with the greatest subtlety and intensity.
The saga continues
"This is not a bottle" unveils the Campari Saga and its collector creations. The partnership with Studio 5.5 begins in 2017 with the bottle decanter, then extends in 2018 with the lamp and is continuing this year with a brand new edition, a real exhauteur de scents.
Art x Design
Enjoy in red light for total immersion in the iconic color of Italian bitter. This is the Studio 5.5 Campari experience that revisits the famous bottle.
Sì alla storia Campari
This third collector's edition reveals a new appropriation of the bottle. A true olfactory discovery tool for Campari Negroni, the most elegant Italian cocktail celebrating its centenary this year.