CANDY CRUSH - Website Concept

  • Paul Giles

I was challenging myself to push the brand further than the norm, creating a visual rule that all elements should be viewed from above and cast shadows while also having a physical surface to lie on, like the counter of a old fashioned sweet shop. Whilst bringing in elements familiar to fans, vintage styles that inspired the brands origin and abstract shapes created from the brand font. ‍ Unfortunately the goal of this website was changed so we never got to explore the possibilities of bringing the real life physicality to the interactions and animations of this site, but folding corners of paper and moving shadows would have served as beautiful visual cues guiding the viewers eye to the the next relevant piece.