CASE STUDY: McARTHURGLEN CHRISTMAS

VCCP a one stop shop retail creative agentcy for fashion and lifestyle, working across europe and beyond for international clients. Managing, directing and mentoring members of the creative team using my experience, skills and knowledge to create inspiring work. Ensuring consistency across all brand touch points. THE CHALLENGE “How do you communicate that the real spirit of Christmas lives at McArthurGlen through an integrated creative campaign?” “How do we showcase all the unmissable gifting, party-wear options and festive events on offer during Christmas through an aspirational, editorial lens?” “How do we approach POS, that continues the story telling of the main brand campaign whilst ensuring we capture all the information centers wish to communicate?” THE OUTCOME Multi Channel Marketing Campaign for Christmas, Digital Design, POS, Print Design, Marketing Collateral, Copy-writing, OOH Design, In-Store Collateral and Communications and Photography