Choose... Social Issue Campaign

The decisions we make are important to our own well-being and others, we sometimes need a reminder and encouragement to do better by ourselves and others. That’s what Choose... is for. Inspired by kindness-related campaigns Choose... aims to encourage people to think and choose differently and make consciously positive choices, which is needed to improve all social issues that exist. It can also act as a conscience for the public. Choose... promotes better choices, not products.