Chord Electronics

Chord Electronics first took flight from the aviation world, where their engineering without limits meant uncompromising standards. This concept has helped shape their philosophy since the company’s inception in 1989. Today, they apply proprietary technologies to all of their British-made products and proudly deliver studio-grade audio performance across the entire Chord range. All Saints have been working closely with Chord for a number of years developing their brand identity from packaging and print through to their digital output. This process has allowed us to use an imaginative approach to a wide range of print finishes designed to animate Chord’s innovations further. We were then able to collate all Chord’s products, brands, associated media and graphics, logos into a 200 page Brand Guidelines book.