Clinique iD Launch, Manchester Airport

Clinique and Manchester Airport celebrate International Women’s Day and share the gift of happiness with Clinique iD through a full brand takeover. As part of Clinique’s worldwide International Women’s Day campaign, the brand’s takeover at Manchester Airport kicks off a series of initiatives to surprise and delight travellers. The activation starts with a transformation of the arrivals luggage hall with a carousel of Clinique gifts for passengers to enjoy. Manchester Airport also had Clinique #FindMyiD Pop Up’s in Terminals 1 and 2 for passengers to discover Clinique iD with VR activities and gifts with purchase. To further promote this engaging event, Clinique invited brand partners to capture passengers’ “surprise and delight” on the day, to share on their social media channels. Passengers travelling through Manchester Airport discovered a truly immersive Clinique iD experience across the entire site including in the Tax & Duty Free stores, with impactful point of sale at all touch points and expert staff on hand to give one to one consultations and beauty advice. We worked with the Clinique Travel Retail team to deliver the brand takeover across each touchpoint for a seamless experience.