"My brand is called Morgania – a world I’ve created to escape into. My collection Welcome to Morgania is a love letter to, and a reckoning with, my upbringing in a small town in West Virginia. It’s where I learned how to make something out of nothing. That scrappy resourcefulness shaped me—and this collection.
"The clothes reimagine rural American staples, like ‘wife-beater’ tank tops, workwear, hunting gear, biker jackets- as they’re ‘morgania-fied’ using up-cycled materials like vintage leather belts and deadstock fabrics.
Collage is the backbone of my design process – how I visually mash together these contradictory elements and see what sticks, from found-object sculptures to dress-up sessions with my family members collaging random objects and samples directly on body. It’s playful, chaotic, and a bit sentimental.
"This photoshoot captures Morgania through a surreal, dreamlike, half-magical, half-mundane, kind of punky lens and shot in the family home of photographer, Morgan Williams, in the outskirts of London.
"My creative scene? Car boot sales. They’re where I feel most at home in London. I get excited about the hodgepodges people dump out to sell that've sat in their houses forever. Not to mention the people who sell and shop there, who are some of the most stylish in London.
"I don't have any shows on the horizon just yet — but always scheming something."
Collaborators:
Photographer: Morgan Williams @morganwlms
MUA: Hannah Yang @yandaihaozhoaa
Styling assistance: Sharon Makanjuola @sharon.maks
Knitwear collab (pink stripe knit accessories): Niamh Tremain-Coker @niamhknitsss
Companies
Dazed Media
- Publishing