Coca Cola Mini Kiosk

  • Fabian Starck

The new Coca-Cola mini can was to be introduced into the German market. For this special little can, we needed an equally special campaign. A campaign that lives up to the brand claim: Open happiness.

Project for Ogilvy Berlin
Idea and conceptual solution.
The mini kiosk. Combined with a small Coke vending machine, it appeared spontaneously around different cities. The mini kiosk sold a series of miniature products, but first and foremost the 0.15L mini can of Coke.
Five major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That’s a 278% sales improvement in comparison to normal Coca-Cola vending machines.