Coca Cola Mini Kiosk
The new Coca-Cola mini can was to be introduced into the German market. For this special little can, we needed an equally special campaign. A campaign that lives up to the brand claim: Open happiness.
Project for Ogilvy Berlin
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MY ROLE:
Idea and conceptual solution.
SOLUTION:
The mini kiosk. Combined with a small Coke vending machine, it appeared spontaneously around different cities. The mini kiosk sold a series of miniature products, but first and foremost the 0.15L mini can of Coke.
RESULTS:
Five major German cities experienced the mini kiosk. In average each mini kiosk sold around 380 mini cans per day. That’s a 278% sales improvement in comparison to normal Coca-Cola vending machines.