Codewise MWC
A disruptive player demands an exhibition stand worth stopping for.
Codewise, as one of Europe’s fastest growing companies, set out to make a big splash at MWC.
Intentionally selecting a location in the main thoroughfare to make a real impact, the brand looked to One Rise East to design a space that stood out against the competition and distinctly promoted their two sub-brands, Voluum and Zeropark.
The quirky and untraditional style of Codewise’s philosophy shone in our open and informal stand. Combining the Codewise office aesthetic with New York style dark timbers and mesh textures, guests were made welcome for networking opportunities and informal meetings.
We developed a series of event specific content pieces for the brand, spelling out taglines from their products using displacement mapping techniques. The work provided some real moments of creative originality at MWC – cutting through the oft overused jargon at technology conferences.
We worked with 3D chocolate printers, Candy Mechanics, for a unique brand activation that gained global press footage at MWC. Crowds of delegates swarmed the stand from the moments the doors opened, all vying to immortalise themselves as 3D printed chocolate lollipops.