Conceptual packaging project, Berghs School of Communication

The brief was set by Berghs School of Communication: Establish a beverage concept that you apply to a packaging design. Response: I designed the following packaging designs for vitamin water in the flavours dragon fruit, coconut and orange. I went for a minimalistic design with strong graphical shapes and bold colours, to make the cans recognisable and stand out from competitors. On the back of the cans, you can read the story about each fruit with the intention to give the product a character that the audience can relate to. This was a team project together with Lova Loebbert.