'Faster than the speed of sound, Return to the plane of the future."
Student concept completed at Central Saint Martins. Hailed for its beauty as well as its speed, Concorde seemed to belong less to the modern world than to the future. Concorde was retired in 2003, but why is such an incredible piece of engineering confined to museums when it could be flying us around the world faster than any aeroplane in the aviation market?
The task I set myself was to relaunch and rebrand the Concorde aeroplane as its own independent airline. The concept was based on a strong empthesis of speed, direction & destination.