Connectd - You're More Ready Than You Think

I'm particularly proud of this one. Here's a campaign I edited with the gang at Knowlton Marketing for the people at Connectd; we wanted to convey the stresses and general anxiety of being a startup founder. As part of the campaign I delivered two different cuts of the main awareness to target specific people, along with six different consideration cuts all emphasising different aspects of what the project is trying to convey.