Coors Light - Switch&Refresh /School project/

A campaign that makes 21-27-year-olds stop, unplug, recharge and refresh with Coors Light. today, taking time to pause has become more and more difficult, especially for Coors Light’s younger consumers. Surrounded by a world that is ‘always on’ thanks to the digital realm, how can Coors Light remind people to take time to pause and refresh actively? And when you’re surrounded by so many other choices for your refreshing moment, from hard seltzers to premium beers, how can you make these moments synonymous with Coors Light.