COS x YEBOAH

A little late to this… But last year, we (@Yeboah) launched a global collaboration with @COS titled 'Metamorphosis' on February 1st, 2023. Together, we leveraged storytelling through design, fostering deeper connections with our audience. Our comprehensive London domination strategy encompassed billboards, posters, and stencilled logos across iconic neighbourhoods like Soho, Shoreditch, and Oxford Street, alongside wild postings covering all of London with over 3,000 adverts. Additionally, our wild posting initiative covered North, East, South, West, and Central London. The goal was to generate significant buzz and anticipation ahead of the official launch in international stores such as those in LA, Korea, New York, and Tokyo. The flagship store we took over for a month was the Regent Street branch in London, drawing considerable social media engagement thanks to our butterfly window display. � We published 7 posts on TikTok reaching 30 million views by crafting compelling content through repurposing campaign material and shooting in formats that resonate with our audience. Our PR efforts garnered attention from outlets such as Vogue, WWD USA, HypeBeast UK, Esquire Korea, and Stylenote magazine, along with recognition from notable figures like Edward Enniful (Editor-in-Chief of British Vogue), Riccardo Tisci (Italian fashion designer) & Naomi Campbell (Supermodel). Overall, our campaign received 210 media features, reached 7 billion people, generated 544+ social posts, and reached a social audience of 26 million. Full case study: https://sashalord.myportfolio.com/cos-x-yeboah