Coty - Hyper Island

Hyper Island and Coty. Brief: We had 72 hours to solve the brief for Coty. The main goal was to create a new strategy to get millennial to go to the hair dressers. Together with four other Hyper Island students we came up with a strategy how to bring millennial in to the hair dressers. We made a movie and pitched it to the Coty panel.