Cow & Gate

As part of the new Cow & Gate brand strategy, we created a look and feel that aligned with their positioning: helping parents naturally nourish happier babies. This brand evolution consisted of redesigning their 5 Step Weaning Plan, which brings together the new look and feel in one little book. The work included creating a new typeface called Nibble and a food and baby photo shoot, as well as an evolutionary approach to their packaging.