Crabwise - Naming & identity Design

  • David Kenney

Crabwise is a new US-based ethically-sourced seafood company. We were asked by Carbwise to develop the name, identity and brand for the business – with the primary requirement to stand out from other sustainable seafood manufacturers. We opted for a bright, bold, geometric style to accompany the new name we developed – Crabwise. Alongside the company name, brand guidelines, logo and identity we produced a range of assets – packaging, transport livery, marketing materials, social media assets and large-scale print advertising.