Traditional steel framing was labor-intensive and demanding. Now, with Hyperframe's pioneering software and tailor-made components, walls assemble in minutes using a VR headset. They've seamlessly integrated tech into construction for a revamped building experience. Our mission was to simplify this intricate system into a relatable product. We've achieved this by crafting a compelling brand message, eye-catching visuals, and a groundbreaking digital experience that reshapes the construction industry's norms and visuals.