Vehicles Made for the Planet. Preserving the natural world for generations to come.

We partnered with Rivian to create the very beginning of their brand and digital footprint. Our goal was to deploy a visual identity that exemplified the innovation, experience, and earth-driven mission of their business. We worked closely with the founding team to build anticipation for the debut of their Electric Adventure Vehicles and drive pre-orders ($1.8 billion worth, not too shabby), but also captivate their investors, the media, and the public in the Rivian revolution. From there, the brand evolved and it's been a beautiful partnership.