Creating climate conscious branding

  • Maryam Atta

In order to use fonts digitally, font files need to be loaded and hosted creating emissions for both the host and user. Multiple fonts increase page load times and can cause issues for accessibility. By keeping the type to two font files we have mitigated some of this and suggested Arial as a fallback option. A lighter weight font for body copy keeps ink usage to a minimum when printing.

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  • Design Council logo

    Design Council

    • Design
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    The Design Council

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      OPX Studio