Brief:
The Creative Circle is a celebration of British Advertising Creativity. Create an awards annual that does more than show the winning work. Make it an insight and reflection of the current creative climate in the UK that is essential reading for all Advertising Creatives and Students. Stand apart from the hard back awards annuals that you need two hands to pick up.
Solution:
Circle shows the winning and nominated work entered into the Creative Circle awards. It also interviews the creatives behind the work, aiming to give an insight into the thought process, obstacles and energy that made the work happen. Its focus is on inspiration rather than congratulation. Deliberately punk and non-conformist like the best in British creativity.
Role:
Creative Director, Art Director, Designer.