Cria.Tu, is the combination of two words. In Portugal, "Cria" means "create", and "Tu" means "you". The part of the logo, as well as the sub mark "atu" means "for you" and it resembles a winking happy face. So Criatu means Create (for) you or you create, as the idea is to also inspire others and to help them accomplish their creative dreams. As a small business that creates wearable art, accessories and home decor all handmade with love (thus the heart within the logo), Criatu wants to communicate the message that they love to create something customised, personalised and unique for you and gift you a bit of happiness.