Curzon - Triangle of Sadness

Driving anticipation and awareness for the UK theatrical release of Triangle Of Sadness. Our brief was to amplify awareness of Triangle of Sadness to young audiences across the UK, generating hype and ticket sales for film and its UK theatrical release. Our solution was to position the film as witty and stylish, with clear hooks for youth audiences. This included a publicity stunt, unique merchandise and a collaboration with MASSIVE. The publicity stunt was with the artist Sports Banger (Followers 56.6k) to create a bespoke piece for the London Film Festival premiere. A moment that was shared via their social media accounts, including 3x IG grid posts & stories which gained comments & likes from their engaged audience. Key elements included : - Co-branded MASSIVE x Triangle of Sadness asset suite. - Full marketing takeover of social media, email and website. - Multi-channel media spend – targeted at 16-30s. - LFF publicity stunt in partnership with Sportsbanger. - Special preview screening in London at Curzon Hoxton. - Curated short film spotlighted on socials in partnership with Minute Shorts. - Editorial coverage on Storyboard. - MASSIVE Pass promotion for young audiences at 15x Curzon cinemas. Organic Reach: 74,595 Organic Impressions: 78,930 Stunt OTS: 56,000 Paid Reach: 844,292 Paid Impressions: 2,065,895