Cycle Together Visual Identity

Hello, I was reviewing my past design work and decided to update my Behance portfolio with an old project I worked on. I collaborated with Harrocks and Cycle Together’s founders to design the visual identity of a new brand based in the UK. The goal was to make a visual identity that would attract a diverse audience, and be inclusive of all races, genders, and types of cyclists. My role was to design this brand's logo, colour palette, and define the typefaces.