"Use the power of typography to activate your cause"
D&AD brief set by Monotype whilst studying at the University of Leeds, to use the power of typography to activate your cause. My project focused on the problems surrounding poaching and ultimately the extinction of animals as a result.
If poaching and blood sport continues at the rate that it is currently, it will be responsible for the disappearance of many species. Extinction is final, and the name of the campaign “once they’re gone they’re gone” demonstrates this.