Danny Seth Campaign

A fashion editorial concept and execution for Danny Seth's new album, used across streaming platforms (Apple Music, Spotify) and social media. The one was inspired by elements of my childhood and the cartoons I would watch! Danny features as himself and his alter-ego 'SEF' in a similar fashion to Wile E. Coyote and Road runner... as well as Captain Haddock from Tintin and Dracula... Photography and direction - Jamie A Waters Lighting - Gabriel Monteregge Styling - Lewis Munro Set build madness - Clyde Cronin Assistant - Jakob Farrah