DARGAN WATTS OF THE BIRCHMORE GROUP DISCUSSES “SMART” EVENTS
Dargan Watts has overseen production through Birchmore Group for over 25 years. It’s getting to be that time of the year - and this year will be different. Last year, the time for gatherings and events didn’t happen. The Coronavirus pandemic affected the ability of people across the planet to gather for any reason. Event planning took a long unscheduled holiday and businesses suffered for it. Now things are finally getting back on track. People are itching for a reason to get out and engage. They want to Party, and they need a Purpose. When those things line up, event planning must take shape, and the right people have to be behind it to make it work.
Dargan Watts and the team at Birchmore Group know the way to unify the working parts of the company - it’s people - with the message their work serves to represent. When attendees gather for a convention they bond during sessions, coffee breaks and nightly theme parties and share the same common goal and interest. A convention show brings team members together in one effort to make something happen whether its motivating sales, learning new products or entertaining prospective clients. At Birchmore Group we create events that are morale boosting and offer a team building experience that can be more than just a series of meetings delivered by the managers over a Zoom call.
According to Dargan Watts, our events aim to fulfill a set of objectives. These objectives can be arranged in an acronym:
Specific, as in, the exact intention that should be reached by the event.
Measurable, gauging progress through returns and satisfaction.
Achievable, what everyone is gathered to do should be within reach.
Relevant, it has to matter to what’s going on right now and in the near future.
Timebound, keep the event itself to a schedule with a definite beginning and a reviewable end.
This SMART setup assures that events get planned with a desired outcome in mind and will be planned in a way to reach that outcome. Once the event is planned out on paper, it has to go from the written word to the real world.
Covid has changed how event spaces work and it’s important to work with someone who knows what all those changes are. Many events have taken to digital routes, leaving attendees with the comfort of their homes while they synergize with the effectiveness of their entire extended work groups.