Dayrosia provides massage therapy and skincare products for women and men of all ages through online websites and retail boutiques. Dayrosia main customers are clients who have specific needs for their skin and body, for example, preventative care for skin issues, sports injury treatment, and stress-related issues. We create a re-branding and identity for Dayrosia that reflects quite heavily on the founder, Felica DeRoza. We feel this is quite effective due to the nature of the business, where most of the clients are familiar with her and many come from referrals.