DAZED100

ABOUT: Stevie Crowne is a sustainable fashion brand incorporated in London in 2020, now based between Europe and Asia currently. He manufactures apparel by reinventing deadstock clothing and fabrics into seasonal collections, haute punk on-demand styles, and Demi- couture commissions. His ethos is driven by sustainable design, merged with a socially fueled, chic, grunge aesthetic. Marketed towards a high street, upscale luxury clientele, ages 20-35, the brand holds a youthful and sophisticated following who value the freedom of expression in a saturated industry that seldom values sustainability and accessibility. ORIGIN We were a part of pioneering the next generation 2010's sustainable movement nationally in North America, shipping worldwide by 2017. Our style has always been rooted in haute punk deconstruction with an infusion of upscaled glamour. This served as a catalyst to where we are now in 2024; heavily incorporating high street with demi- couture style, catering to global marketplaces. I didn't launch the brand because I wanted to be "sustainable," rather we had to be innovative due to my upbringing in lower socioeconomic standards, emboldened due to the the restrictions of queer expression in my conservative upbringing and culture. It was this hunger, dis-empowerment, societal rejection, disenfranchisement that served as a catalyst for the outward styles; the main driving force behind our success and continues to be. Most think sustainable fashion is simple, boring, and overpriced. On the other hand, statistical and extremely depressing. My job is to marketing and while attaching my personal, creative direction to it. Stevie Crowne is and will continue to be a disruptor in the way the marketplace views and purchases sustainable fashion. We can re-frame the excess into a synergy that is provocative, youthful, collaborative, bright, infectious. Discarded clothing and dead-stock fabric is an opportunity to manifest something either interesting, beautiful, or resellable. The key is consumer empowerment; it's time to turn the tables and in the long term, let the consumer have a voice on a higher scale than before. Let's collaborate, not compete. MISSION STATEMENT: Our mission statement is to break the mould, disrupting a wasteful industry who's focus lies in cycles in overconsumption, disposable quality and short-lived hype; on the flip side, to innovate the sustainable sector. Redirecting attention to craftsmanship, collaboration, and detail. Our goal is to re-configure solutions to the fashion industries' monumental excess while re- framing manufacturing landscapes and consumer mindsets. This industry is akin to a meter of fabric. A mass variety of textiles from global regions stitched together with unique qualities which make up a diverse and ever changing textile as a whole. Each part played in this business represents a patchwork of this metaphorical textile; from the humble supply chain in foreign lands, onto elite runways in top 4 cities, into retail stores, and into customers wardrobes. My objective is to bring my audience to view the world as this cohesive textile. To dignify the fact that we cannot have the beauty without the ugly, and there is a way to transmute this excess into beauty. When one part of the bolt of our social fabric frays, we must do everything we can to reimagine it. Essentially, what has historically made this industry beautiful, collaborative, and expressive is fading away in the mainstream. The issues at hand are an interconnected web, sensitively binding its participants regardless if we choose to see it that way or not (or care). There has been limited ways to scale sustainable operations of innovation. This industry needs a disruption. Consumers are tired of green-washing campaigns, false hopes, and pessimistically think it's already too late to make a difference. They are tired of gimmicks and just want great fashion that is quality and lasts at an affordable price range.