Difference Not Deficit

  • Charlotte Robertson

Difference Not Deficit is a light-hearted yet emotive campaign concept to raise awareness for and de-stigmatize ADHD amongst parents and teachers so that fewer children are left struggling without a diagnosis and support as they progress through their lives.

Difference Not Deficit by Charlotte Robertson
Difference Not Deficit by Charlotte Robertson
Difference Not Deficit by Charlotte Robertson
Difference Not Deficit by Charlotte Robertson

Each character represents an ADHD symptom. There's forgetfulness, distractibility, excessive chattiness and emotional dysregulation.  These characters are a vehicle for relatability that parents may reflect aspects of their child if they have ADHD.

(Named above then left to right)
Difference Not Deficit by Charlotte Robertson
Difference Not Deficit by Charlotte Robertson
Difference Not Deficit by Charlotte Robertson
Charlotte Robertson
Graphic Designer