• Brand audit - SWOT Analysis
• Digital marketing communication strategy
• Internal and external brand transformation
• Complete marketing brand stabilization strategy
• Communicating the changes to employees and top management
• Running crisis management
• Establishing the Crisis team to answer negative client feedback
• Daily business meetings and seeking 3th parties for cooperation
• Cooperation with FranklinCovey: definition and implementation of Values • Supervision of the internal implementation process
• Establishing new corporate identity and Developing Ethical code
• Supervision of external marketing consultants and agencies
• Creating internal and external marketing materials
• Social media transformation and advertising
• Running Marketing/PR agency tender to outsource major tasks
• Cleaning brand reputation
