I am a multi-award winning, freelance commercials Director. In a previous life, I was an advertising and broadcast Producer for 12 years, and this allowed me to distil the best bits of numerous industry icons into a perfect Directing pedigree.
In 2010, at the start of a 7 year adventure in Australia, I launched myself face-first into Directing and won several awards for my first 2 spots. Buoyed with both confidence and sunstroke, I quickly developed a reputation for creating ‘authentic’ feeling narrative, charming kookiness and spotting and celebrating the nuances and quirks of everyday life, as well as a dynamic shooting and editing style – all of which combined together to win me Best Director and Best Editor at Promax Australia & NZ.
In February 2017, I decided that the surf and sun of Australia wasn’t enough to compensate the sheer volume of creatures trying to eat me, and moved back to England where I now fear nothing more than my children waking me up before 6am. I continue to make commercials and digital content throughout the UK, Europe, Australia and the US. I have Directed films for the likes of Lurpak, AutoTrader, Jacob’s Creek, Hyundai, Ford, BMW, IWC, Ecco, Ferrero, SunRice, Etihad Airways, Optus, MTV, Lifestyle, Foxtel, Smyth’s Toys and WWE.