Discovery+ Launch

  • Hanna Ahlberg

As part of the launch campaign to make Discovery+ heard and seen, I was brought in to assist with the off-air digital campaign creation. This included making social launch assets, creating digital billboards, digital marketing materials and newsletters. 

Performance Marketing
In a nutshell, performance marketing are highly responsive digital ads, usually viewed through social media and web browsers on numerous hosting websites. They are able to send back information to marketing teams so show clickthrough rates/linger rates using a particular image or talent. This means we are able to experiment with use of different talent +
images to see which gets most traction.
I was briefed to create a series of intuitive templates across a wide range of specs so that the ads could be used to their full potential. Below are a few examples I created, however, in total I covered over 30 titles and collections.