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Do you know what I mean?

Mailer and mobile app created for a hypothetical exhibition on miscommunication at the Design museum titled “Do You Know What I Mean?”


Book made up of 20 pages printed onto heavy, coloured stock and glossy paper, hand-bound and left with ragged edges to elevate the artisan feel. Wrapped in tissue, screen-printed in a 3 colour fluorescent gradient and enclosed on a protective grey-board sleeve for distribution.


Phonetic glyphs are combined with standard Latin characters throughout to convey the idea of over-communication and the resulting complications. It becomes harder to understand as the reader progresses, with words obscured and cropped off the page and heavier use of phonetics.

The app also explores ideas of filtering messages through sound and phonetics. Designed as a companion to the exhibition, the user can interact with pieces through augmented reality, view relevant information, and leave audio comments online. These sounds are converted to phonetic characters, and played back to other users through text-to-speech software. An exploration of language and technology, this idea becomes really interesting when considering how different accents and dialects could be processed and conveyed by a machine, and what would remain understandable to humans.

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